.ai LAUNCH REVEAL
The future of logistics management & tracking is here, & it’s .ai. A co-production from woodworx.tv & matthitch.com to help launch .ai’s ground-breaking track & trace technology & create awareness in the market with online & trade show use.
Given .ai’s new presence in the market, a full concept phase was undertaken to explore design, color & metaphoric language to bring the ‘logistics problem-to-solution’ reveal story to life.
The “future” transition through the .ai logo reveal was brought to life through C4D. A spline system was developed for controlling the path of the hero ‘dot’ asset and corresponding trailing ‘digital thread’.
